Kain Tayo Pilipinas (KTP) is a collaborative movement launched to address hunger and malnutrition among Filipino children, particularly those aged 5 years and below.
It is a flagship program under the Pilipinas Kontra Gutom (PKG) movement, led by private corporations, media, NGOs, and key government agencies such as the Department of Education, DOST-FNRI, and the National Nutrition Council.
Launched during Nutrition Month, this marks a significant step towards achieving Zero Hunger in the Philippines.
KTP focuses on a three-fold approach: feeding programs, educational campaigns on nutrition, and extensive collaboration among various sectors as a comprehensive response to the pressing issue of malnutrition.
With one in three Filipino children experiencing undernourishment and more at risk due to the pandemic, Kain Tayo Pilipinas aims to create lasting positive impacts on the health and development of Filipino children.
Kain Tayo Pilipinas (KTP): Combating Hunger and Malnutrition Together
The private sector, NGOs, and government partners have joined forces to launch Kain Tayo Pilipinas (KTP), a significant move aimed at addressing hunger and malnutrition among Filipino children, especially those aged 5 years and below.
This movement invites everyone, including the public, to help feed more children and equip families with essential nutrition information to fight malnutrition.
History
The Kain Tayo Pilipinas (KTP) movement was launched as a flagship program under the broader Pilipinas Kontra Gutom (PKG) initiative.
This movement was initiated by a coalition of private sector entities, non-governmental organizations (NGOs), and government partners.
The primary objective is to address hunger and malnutrition, particularly among children aged 5 years and below, who are most vulnerable to the adverse effects of undernutrition.
The movement officially kicked off during National Nutrition Month in July, with significant backing from various sectors, including major corporations, media, and government agencies like the Department of Education, Department of Science and Technology – Food and Nutrition Research Institute (DOST-FNRI), and the National Nutrition Council (NNC).
Significance
Kain Tayo Pilipinas (KTP) aims to tackle the pressing issues of hunger and malnutrition in the Philippines, where one in three children suffers from undernourishment.
The movement is particularly important in the context of the COVID-19 pandemic, which has exacerbated food insecurity and malnutrition among vulnerable populations.
The movement employs a three-fold approach:
- Feeding Programs: Providing nutritious meals to children and families in need.
- Educational Campaigns: Educating families on proper nutrition, breastfeeding, maternal and child supplementation, dietary diversity, and sanitation.
- Collaboration: Bringing together private companies, NGOs, and government agencies to create a united front against hunger and malnutrition.
It is designed to complement existing government programs and laws, such as the Masustansyang Pagkain para sa Batang Pilipino Act (Republic Act 11037), which focuses on providing nutritious meals to undernourished children in public schools.
Legal Framework
While the Philippines does not have a comprehensive national policy specifically addressing the right to adequate food, several governmental efforts and programs aim to combat hunger and malnutrition. These include:
- Supplementary Feeding Program (SFP)
- Bangsamoro Umpungan sa Nutrisyon (BangUN) Project
- Philippine Multisectoral Nutrition Project (PMNP)
- Walang Gutom 2027: Food Stamp Program (FSP)
These programs are part of a broader strategy to promote food security and nutritional well-being at the community level.
The Kain Tayo Pilipinas (KTP) movement aligns with these efforts by providing additional resources and support through its multi-sectoral collaboration.
A Collaborative Effort
Kain Tayo Pilipinas is a flagship program under the Pilipinas Kontra Gutom (PKG) movement.
It is led by private corporations, media, NGOs, and key government agencies such as the Department of Education, DOST-FNRI, and the National Nutrition Council.
Launched during Nutrition Month, this represents a new milestone in the journey of the multi-sectoral movement aiming for Zero Hunger in the Philippines.
The Impact of Malnutrition
Malnutrition can cause irreversible damage, affecting children for the rest of their lives.
In the Philippines, one in three children experience undernourishment, and more are at risk due to the pandemic’s impact.
Kain Tayo Pilipinas aims to complement feeding efforts with educational programs on nutrition to address this important issue.
The Importance of Early Nutritional Intervention
“The first 1,000 days of life are significant for every child’s growth.
We aim for nutritional intervention at the earliest stage because it’s not enough to prevent hunger; each individual must get the right nutrients to lead a healthy life,” shares Kristine Go, the lead for Kain Tayo Pilipinas from Unilever Philippines.
Key Participants and Supporters
The movement is a collaboration of various organizations:
- NGOs: ABS-CBN Foundation, GMA Kapuso Foundation, Kabisig ng Kalahi, Kusina ng Kalinga, Project Pearls, Rise Against Hunger, World Food Programme Philippines, Philippine Business for Social Progress.
- Private Sector Companies: Aboitiz, Century Tuna, foodpanda, Grab, Johnson & Johnson, Lazada, McDonald’s, Nestle, PayMaya, SUN Business Network, Unilever, Universal Robina Corporation.
- Media and Digital Partners: ABS-CBN, Academ-E, Facebook, GCash, GMA.
- Communications and Production Partners: Publicis Groupe Philippines, Slingshot Manila, Film Pabrika, Greenbulb Communications.
Three-Fold Approach: Feeding, Education, and Collaboration
Kain Tayo Pilipinas adopts a comprehensive approach to tackle hunger and malnutrition:
- Feeding Programs: Providing nutritious meals to children and families in need.
- Educational Campaigns: Educating families about proper nutrition, including breastfeeding, maternal and child supplementation, dietary diversity, low-cost fortified food, and proper sanitation.
- Collaboration: Utilizing an analytics map to coordinate efforts among all partners, promoting zero overlap and maximum reach.
Educating Parents for Sustained Impact
Beyond providing meals, KTP covers teaching sessions and distributes educational materials to empower parents with knowledge on nutrition and health.
These efforts align with ongoing community and national nutrition programs developed by the Department of Social Welfare and Development and the Department of Health’s National Nutrition Council (NNC) and Food and Nutrition Research Institute (FNRI).
Public Participation and Its Importance
Public involvement is essential for the success of Kain Tayo Pilipinas.
This movement encourages everyone to spread awareness and provide monetary support.
Any individual can donate as low as ₱25 to help bring meals and educate more Filipinos.
Call for Public Participation
“Walang magugutom pag lahat tutulong” emphasizes the significant role the public plays in achieving Kain Tayo Pilipinas’ goals.
The diverse group behind this undertaking is united by a common purpose: to alleviate hunger and the nutritional gap among Filipino children.
“We encourage the public to join us by helping spread the word and providing financial support,” explained Kristine Go.
How You Can Help
- Monetary Donations: Even small contributions can make a big difference. Donations starting from ₱25 can help fund meals and educational materials.
- Spreading Awareness: Help raise awareness about the movement through social media and community groups.
- Volunteering: Participate in feeding programs and educational campaigns to distribute meals and materials.
- Educational Campaigns: Support efforts that teach families about proper nutrition and health practices.
- Engaging with Community Programs: Participate in local events and support the distribution of educational materials like the Mother’s Book for self-care and dietary planning.
Recent Updates
#KainTayoPilipinas Campaign Unites Against Hunger
The private sector launches #KainTayoPilipinas to combat malnutrition and food insecurity in the Philippines. This joint effort focuses on making sure that every Filipino has access to nutrition, promoting sustainable food systems and community assistance to eradicate hunger. Join the movement for a healthier, hunger-free nation!
The Philippine government has launched the “Walang Gutom” program, a food stamp effort aimed at providing food subsidies to one million poor families. The program has garnered support from the private sector, with the Philippines Business for Social Progress launching the “Kain Tayo Pilipinas” campaign to address malnutrition and food security, emphasizing a collaborative approach to ending hunger. [Daily Tribune]
Formation of Kain Tayo Pilipinas (KTP) to Address Food Security
The Hunger Project and Pilipinas Kontra Gutom are merging to create Kain Tayo Pilipinas (KTP) to combat food security and malnutrition. KTP aims to collaborate with NGOs on the ground to leverage local community knowledge for effective solutions. The partnership with PBSP signifies a promising step towards addressing relevant issues with the involvement of various stakeholders.
Video: Kampanyang “Kain Tayo Pilipinas,” inilunsad para tugunan ang problema ng kagutuman… | Unang Balita
The “Kain Tayo Pilipinas” campaign was launched to tackle the issues of hunger and malnutrition in the country. This movement aims to address food insecurity and improve nutrition for individuals, particularly among children, across the Philippines.
Conclusion
Kain Tayo Pilipinas is a comprehensive, collaborative movement to combat hunger and malnutrition in the Philippines.
By focusing on the first 1,000 days of a child’s life and combining feeding programs with nutritional education, KTP seeks to create lasting positive impacts on Filipino children’s health and development.
Public participation plays a primary role in supporting the success of this movement.
Together, we can make a significant difference in the lives of Filipino children and families.