What is the Bagong Pilipinas Campaign?

The Bagong Pilipinas Campaign, launched in July 2023, signifies a significant shift towards revitalizing the Philippines through comprehensive societal and governmental transformation. Spearheaded by President Ferdinand R. Marcos Jr., this movement is built on a foundation of creating a unified, accountable, and dependable governance structure. Aimed at fostering comprehensive policy reforms and catalyzing full economic recovery, the campaign aligns closely with the aspirations of every Filipino, seeking to usher in a new era of prosperity and social progress.

The movement’s broad scope includes various national programs like “Build Better More” for infrastructure improvements and “Pambansang Pabahay Para sa Pilipino,” targeting the creation of a million new housing units annually to address the national housing backlog. Supported by Memorandum Circular No. 24, s. 2023, the campaign mandates participation from government agencies, private sector entities, NGOs, and individual citizens, all united under the Bagong Pilipinas brand. Beneficiaries and participants can expect to engage in a collaborative effort aimed at enhancing the economy, improving the quality of life, and fostering a principled and dependable governance. With the campaign’s focus on economic resilience, infrastructure development, and national housing, it presents a tangible path to a more prosperous future for all Filipinos.

bagong pilipinas movement
Credits: PCOO

What is the Bagong Pilipinas Movement?

At its core, the Bagong Pilipinas Campaign is a beacon of hope and change. Launched in July 2023, this movement seeks to fundamentally transform all sectors of society and government, fostering a commitment towards comprehensive policy reforms and full economic recovery. It’s about creating a unified, accountable, and dependable governance structure that aligns with the aspirations of every Filipino.

Significance of the Movement

The Bagong Pilipinas Movement, launched in July 2023 under Memorandum Circular No. 24, s. 2023, signifies President Marcos Jr.’s vision for a “principled, accountable, and dependable government” working alongside Filipinos. It aims to achieve this through various national programs like “Build Better More” for infrastructure development and “Pambansang Pabahay Para sa Pilipino” targeting a million new housing units annually to address the national housing backlog. This movement seeks to foster unity and collaboration between institutions and citizens to achieve economic and social progress, with the ultimate goal of fulfilling the aspirations of every Filipino.

Legal Basis

The campaign’s legal grounding comes from Memorandum Circular No. 24, s. 2023, signed by Executive Secretary Lucas Bersamin. This document mandates all national government agencies, government-owned or controlled corporations, and state universities and colleges to integrate the Bagong Pilipinas brand in their operations, symbolizing a unified approach towards national development.


The Bagong Pilipinas Campaign is not just a vision but a tangible path to prosperity, offering numerous benefits, including:

  • Unified Governance: Establishing a responsive and accountable government.
  • Economic and Social Progress: Comprehensive strategies to enhance the economy and improve the quality of life.
  • National Programs: Launching flagship programs like “Build Better More” for infrastructure development and “Pambansang Pabahay Para sa Pilipino” for national housing, aiming to secure a prosperous future for all Filipinos.

Eligibility / Qualifications

Participation in the Bagong Pilipinas Campaign is broadly scoped, encouraging involvement from:

  • Government agencies and instrumentalities
  • Private sector entities and NGOs committed to supporting the campaign’s goals
  • Individual citizens eager to contribute to national development


To be part of this transformative journey, stakeholders must:

  • Align their activities and programs with the principles of the Bagong Pilipinas Campaign.
  • Adopt the movement logo in official communications and projects.
  • Commit to implementing policies and programs that support the campaign’s objectives.

Step-by-Step Guide on How to Benefit from the Bagong Pilipinas Campaign

  1. Understand the Vision: Begin by familiarizing yourself with the campaign’s goals and objectives through official releases and announcements.
  2. Engage with Programs: Identify and engage with specific national programs under the Bagong Pilipinas movement that align with your or your organization’s goals.
  3. Adopt the Logo: For entities, incorporate the Bagong Pilipinas logo into your official materials to signify your support and participation.
  4. Contribute to the Cause: Individuals and organizations can contribute by initiating or supporting projects that align with the campaign’s objectives.
  5. Stay Informed: Regularly update yourself with progress reports and new projects under the Bagong Pilipinas umbrella to maximize participation benefits.

Recent Updates

Bagong Pilipinas Serbisyo Fair ensures non-political use of funds, distributes over P500-M to 50,000 beneficiaries in Oriental Mindoro

In the recent Bagong Pilipinas Serbisyo Fair (BPSF) held in Oriental Mindoro, more than P500-M was distributed to over 50,000 beneficiaries. The event emphasized the commitment to avoid political influence in the allocation of funds, ensuring that the resources are used for the betterment of the community.

President Bongbong Marcos Leads State Visit to Australia, Fosters Strong Diplomatic Relations

Supporters rally behind President Bongbong Marcos as he guides the creation of a New Philippines filled with opportunities during his state visit to Canberra, Australia, from February 28 to February 29, 2024. Together, let us continue to enrich the robust diplomatic ties and collaboration with various nations!

The Logo of #BagongPilipinas: A Symbol of Unity Amidst Diversity. 

As the new movement has been introduced by the Philippine government, let us discover the story behind the Bagong Pilipinas Logo here.

Philippine Government Defends Sovereignty Against Chinese Naval Forces

President Ferdinand R. Marcos Jr. has vowed to protect the Philippines’ sovereignty in the face of aggressive actions by Chinese naval forces in the West Philippine Sea. In a Facebook post, the President expressed his full support for the Armed Forces of the Philippines and emphasized the country’s determination to defend its sovereignty and jurisdiction. The recent provocation by the China Coast Guard and its maritime militia has only strengthened the Philippines’ resolve to protect its rights in the West Philippine Sea.

More than 2,000 Beneficiaries in Western Visayas Receive Land Ownership

Over 2,000 beneficiaries in Aklan, Antique, Capiz, Guimaras, and Iloilo now have their own land! The commitment to affordable and quality food for all remains steadfast. The Bagong Pilipinas movement continues to support every Filipino towards a prosperous and resilient New Philippines.


Video: PH gov’t official: ‘Bagong Pilipinas’ campaign to spark collective action among Filipinos | ANC

A new era of leadership led by President Bongbong Marcos has been ushered in with the launch of the Bagong-Pilipinas campaign. This movement, aimed at revitalizing the economy and generating more job opportunities, has ignited hope and inspired Filipinos to come together in pursuit of a better future for the nation.



The Bagong Pilipinas Campaign represents a collective leap towards a brighter future, where governance, economic resilience, and societal progress are not just ideals but achievable realities. By fostering a principled, accountable, and inclusive approach, this promises a new dawn for the Philippines—a dawn where the aspirations of every Filipino find fertile ground to grow and flourish. Let’s embrace this transformative journey together, contributing our part to the vision of a renewed Philippines.

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