Going digital isn’t just a trend—it’s a lifeline for many small businesses today.
From selling products online to accepting digital payments, micro, small, and medium enterprises (MSMEs) need digital tools to grow and survive in a fast-changing market.
That’s why the Department of Trade and Industry (DTI) is stepping up.
Through training, partnerships, financing, and support centers, DTI is helping Filipino entrepreneurs make the leap from offline to online.
Let’s take a closer look at how DTI is helping small businesses across the country embrace digital transformation.
Encouraging E-Commerce Adoption
One of DTI’s top goals is to help MSMEs bring their products to online marketplaces.
DTI works closely with e-commerce platforms like Shopee and Lazada to:
- Guide MSMEs on how to set up online stores
- Provide access to onboarding tools and seller training
- Promote local products through special campaigns like “Buy Local, Go Lokal”
By helping MSMEs sell online, DTI opens the door to a wider market—even for small sari-sari stores, handmade goods sellers, or family-run food businesses.
Supporting Digital Payments and Financial Tools
DTI also wants to help MSMEs shift to cashless transactions.
Through partnerships with companies like Mastercard and local fintech groups, DTI promotes:
- E-wallet services like GCash and Maya
- Online invoicing systems
- Contactless payment options
- Financial literacy programs
These tools make it easier for small businesses to:
- Track their income
- Offer safer payment methods
- Accept orders from anywhere
💳 Going digital with payments also helps MSMEs build a more professional and trusted brand.
Learn more about DTI’s digital payment policies here
Introducing the Philippine Innovation Hub (iHub)
For startups and tech-savvy entrepreneurs, DTI has launched the Philippine Innovation Hub, also called iHub.
This hub offers:
- Business incubation for tech-focused MSMEs
- Access to mentorship and expert advice
- Investment matching and pitching events
- Networking with local and global partners
Located in Makati, the iHub also aims to connect Filipino innovators with industries that need digital solutions—such as e-commerce logistics, green tech, and digital education.
🚀 The iHub is DTI’s way of helping bold ideas grow into scalable, sustainable businesses.
Explore the iHub initiative through DTI’s innovation programs
Offering Free Digital Skills Training and Webinars
If you’re new to online selling or digital marketing, DTI offers free resources to help you learn.
One of the most accessible programs is CTRL + BIZ Reboot Now!
This program offers:
- Free webinars for MSMEs
- Lessons on digital marketing, branding, and customer engagement
- Guidance on joining e-commerce platforms
- Step-by-step tutorials on Facebook ads, product photography, and more
The webinars are open to anyone—no registration fees, no experience needed.
🎓 For many small business owners, this is a first step toward building confidence in the digital world.
Access the CTRL + BIZ Reboot Now! webinar series here
Providing Microfinancing for Digital Growth
Going digital often requires an investment—like buying a laptop, improving internet speed, or subscribing to an e-commerce plan.
To support this, DTI’s Small Business Corporation (SB Corp) launched the CARES (COVID-19 Assistance to Restart Enterprises) program.
Key features:
- Zero-interest loans for MSMEs
- Minimal documentation required
- Flexible repayment terms
- Can be used for buying digital tools, devices, or online service subscriptions
This financial aid helps small businesses recover from the pandemic while preparing for a more connected future.
💼 It’s not just about survival—it’s about building resilience.
Learn more or apply via the SB Corp portal
Frequently Asked Questions
- How can I join DTI’s webinars and training programs?
You can follow DTI Philippines on Facebook for webinar schedules and registration links. - Do I need to register my business before applying for DTI programs?
Yes, most programs require your business to be registered with DTI’s Business Name Registration System or SEC, depending on your business type. - Are there fees for joining e-commerce campaigns?
No. Many of DTI’s e-commerce onboarding initiatives are free, especially during promotional periods. - How long does it take to get approved for a CARES loan?
Loan processing times vary, but most applications under CARES are processed within 2–4 weeks once complete documents are submitted.
Conclusion
The Department of Trade and Industry isn’t just helping MSMEs recover—it’s helping them reimagine what business can look like in the digital age.
Whether you’re a solo entrepreneur or a growing startup, DTI has something to offer:
- Want to sell online? Check out their e-commerce programs.
- Need training? Join a free webinar.
- Looking for funding? Apply for a zero-interest loan.
- Have a big idea? Visit the iHub and start building.
DTI’s message is clear:
Every Filipino business, no matter how small, deserves a place in the digital economy.
And with the right tools and support, you can grow your business, connect with more customers, and thrive in a world that’s constantly changing.