So you’re thinking of starting a small business.
Maybe you’re a fresh graduate who can’t find a job.
Or an employee dreaming of breaking free from the 9-to-5.
Maybe you’re a returning OFW, a housewife with a creative streak, or someone finally ready to turn that side hustle into your main source of income.
Good news.
There’s a solid place to start—and it’s backed by the Department of Trade and Industry (DTI).
Their programs and guides are designed for ordinary people who want to make a living and make a difference.
The best part?
Many services are low-cost or free, especially for micro and small enterprises.
Here are pro tips you can apply, drawn straight from DTI-endorsed materials and workshops.
1. Know if You’re Ready to Be Your Own Boss
Starting a business is not just about the idea.
It’s about the person behind it.
DTI wants you to ask: Do I have what it takes?
Here are some traits of successful entrepreneurs:
- Goal-oriented
• Willing to take calculated risks
• Persistent in the face of failure
• Creative and open to learning
• Committed to quality and hard work
You don’t have to be perfect.
But you do need the drive to keep going even when things don’t go as planned.
If that sounds like you, you’re off to a good start.
2. Start Small but Think Smart
The DTI defines a small enterprise as one with 10 to 99 employees and asset size between P3 to P15 million.
If your resources are below that, you’re likely starting as a micro enterprise.
That’s okay.
Most big businesses started small.
What matters is you begin with a clear plan.
• What product or service will you offer?
• Who are your customers?
• Where will you sell?
• How much capital do you need?
• What’s your pricing strategy?
DTI encourages new business owners to write a business plan.
This doesn’t have to be fancy.
You can start with a one-page version that answers basic questions.
Later, you can grow it with technical details like market analysis, product development, and funding needs.
3. Explore Business Ideas That Match You
Some people chase trends.
Others succeed by looking inward.
DTI advises starting with your skills, interests, and resources.
Do you love baking?
Do you have extra space at home to convert into a mini-store?
Can you spot a need in your community that no one else is meeting?
You can also look outward.
Maybe you want to buy an existing business or get a franchise.
DTI even has a list of over a hundred business ideas in various sectors like food, retail, crafts, and services.
Not sure what suits you?
Try using a SWOT analysis.
That means listing your Strengths, Weaknesses, Opportunities, and Threats.
This helps narrow your options and identify a realistic business to pursue.
4. Register Your Business the Right Way
Don’t skip this step.
Registering your business gives it legal identity and opens access to government support.
DTI simplifies registration for sole proprietors.
Here’s a quick breakdown of what you need to do:
• Secure a DTI Business Name Registration
• Get a Barangay Clearance
• Apply for a Mayor’s Permit
• Register with the BIR for your TIN, books of account, and receipts
If you qualify as a Barangay Micro Business Enterprise (BMBE), you can enjoy tax exemptions and other perks.
You can apply at your local DTI office, and registration fees are minimal or sometimes waived for BMBEs.
5. Learn and Train Continuously
DTI doesn’t just register businesses.
They grow them.
There are free and low-cost trainings available through:
• SME Roving Academy
• Kapatid Mentor Me Program
• Negosyo Centers
• TESDA for technical skills
• UP ISSI for business management
• PTTC for export marketing
Whether you need help with costing, branding, packaging, or digital tools, there’s a training out there for you.
Take advantage of these before hiring consultants.
6. Get Access to Capital and Financial Support
One of the biggest roadblocks for new entrepreneurs is capital.
That’s why DTI partnered with government banks and microfinance institutions through programs like SULONG and Pondo sa Pagbabago at Pag-asenso (P3).
These offer:
• Lower interest rates
• Flexible repayment terms
• Easier application processes
• Minimal collateral requirements
Avoid informal lenders who charge high interest.
Instead, approach your nearest Negosyo Center to explore available options based on your business size and industry.
7. Promote Your Products in the Right Market
Marketing is more than just selling.
It’s about matching your product with the right people.
DTI encourages entrepreneurs to:
• Segment your market
• Know your ideal buyer
• Create compelling packaging
• Find your price point
• Join trade fairs and exhibits
You can get support from agencies like:
• CITEM for local and international trade events
• BETP for export promotion
• DOST for product R&D
• PRDC for packaging analysis
Understanding your customer is key to making your first sale and scaling up later.
8. Make It Official with Trademarks and Quality Seals
Want to protect your brand?
File a trademark with the Intellectual Property Office (IPO).
It may take time, but it’s worth it once your brand gains traction.
If your product meets national standards, apply for quality certifications.
Consumers trust brands with proper seals and packaging that follow health and safety regulations.
These details may seem minor now, but they can make a big difference in how buyers view your business.
9. Keep Records and Manage Money Wisely
Recordkeeping is often ignored by new business owners.
But it’s crucial for tracking income, expenses, taxes, and profit.
DTI offers training on basic bookkeeping and budgeting.
Here are some good habits to start with:
• Log every sale and expense
• Review your cash flow weekly
• Save for future inventory or equipment
• Separate business from personal money
• Avoid unnecessary debt
When you handle money wisely, you can reinvest and grow faster.
10. Stay Resilient and Keep Improving
Starting a business will test your patience.
But the MSMED Plan is designed to support entrepreneurs like you not only at the start, but all throughout your business journey.
Even if you experience losses, remember that many successful entrepreneurs failed before they made it big.
Use feedback to improve your service.
Listen to customers.
Upgrade your knowledge.
And reach out to support networks when you feel stuck.
DTI, local government units, private banks, schools, and NGOs are all part of the bigger plan to build a stronger local business sector.
You are not alone.
Frequently Asked Questions
- Where can I find a list of DTI-recognized training programs?
Visit your local Negosyo Center or check the DTI website’s Training Compendium for updated schedules. - What if I don’t have capital yet?
You can start small or apply for P3 micro loans or connect with financing partners through the SME Roving Academy. - How do I know if my business idea will work?
Use market research techniques taught in DTI training, including feasibility studies and SWOT analysis. - Can I still qualify for support if I already have a small business running?
Yes. Many DTI programs cater to both new and existing businesses looking to expand or innovate.