The SME Roving Academy (SMERA) is a management training program that provides continuous learning for micro, small, and medium enterprises (MSMEs) in the Philippines.
With a focus on enhancing the competitiveness of MSMEs in both domestic and international markets, SMERA offers a platform that integrates various business development services (BDS) at national and local levels.
Launched by the Department of Trade and Industry (DTI), this program aims to guide MSMEs through different stages of business growth and help them access new markets.
Program Objectives
SMERA is designed to address the challenges MSMEs face and provide the necessary tools to help them grow.
The program’s key objectives are to:
- Promote continuous learning: Provide entrepreneurs with the skills and knowledge needed to start and expand their businesses.
- Develop business competencies: Offer targeted training to enhance managerial and technical skills.
- Expand access to markets: Help MSMEs penetrate both domestic and international markets through business readiness and export preparation.
- Foster sustainable growth: Support MSMEs in their journey to become competitive in the global economy.
Key Features
The SME Roving Academy is structured to provide practical and targeted learning opportunities for entrepreneurs at different stages of their business journey.
Here are some of the program’s key features:
- Setting Up an Academy Network
SMERA creates a network of partners from government agencies, local government units (LGUs), financial institutions, and industry associations.
These partners help design the curriculum and provide the necessary support for training and business development.
- Bringing Training to Local SMEs
Training programs are conducted across all regions and provinces in the Philippines, ascertaining that even MSMEs in remote areas have access to learning opportunities.
This localized approach allows entrepreneurs to benefit from training that is specifically tailored to the needs of their region.
- Applied Learning Sessions
SMERA focuses on experiential and practical learning, where participants engage in real-life business scenarios.
These applied learning sessions help entrepreneurs address current challenges and implement actionable solutions.
- One-on-One Business Counseling
Trained SME counselors provide personalized business coaching to participants.
Entrepreneurs can seek advice on how to overcome specific challenges or improve their business strategies through one-on-one sessions with these counselors.
Learning Stages
SMERA’s training is divided into various stages, depending on the entrepreneur’s business maturity and goals.
Here’s an overview of the different stages:
- Start-Up & Capability Building Stage
At this stage, new entrepreneurs are introduced to the basics of starting and operating a business.
The focus is on building a solid foundation by providing essential skills such as business registration, customer management, and financial planning.
- Market Awareness Stage
Entrepreneurs who are ready to expand their business are given training on understanding market trends and customer needs.
This stage helps them identify opportunities in the domestic market and learn strategies to attract customers.
- Market Readiness Stage
This stage is designed for businesses that are preparing to enter a competitive market.
Training at this level focuses on product development, branding, pricing strategies, and marketing techniques that can help MSMEs stand out from their competitors.
- Export Readiness Stage
For MSMEs that are looking to expand internationally, this stage provides guidance on export regulations, documentation, and logistics.
Participants also learn how to adapt their products for global markets.
A Collaborative Approach
The success of the SME Roving Academy relies heavily on its collaborative approach.
SMERA works closely with a wide range of partners, including:
- Business Development Services (BDS) Providers: Offer specialized services such as financial consulting, marketing support, and technical assistance.
- Local Government Units (LGUs): Facilitate access to local resources and help identify the specific needs of SMEs in their areas.
- Training Institutions: Universities and technical schools provide expertise and conduct training programs for entrepreneurs.
- Industry Associations: Provide valuable insights into specific sectors and help MSMEs connect with industry leaders.
- Financial Institutions: Offer funding opportunities and financial advice to participating MSMEs.
Eligibility Criteria
To qualify for participation in SMERA, MSMEs must meet the following requirements:
- Business Status: The enterprise must be a registered micro, small, or medium enterprise in the Philippines.
- Business Registration: The MSME must have the necessary permits and licenses to operate, as issued by the relevant government authorities (such as the Securities and Exchange Commission (SEC), Department of Trade and Industry (DTI), or LGU Business Permits).
- Stage of Business: While the program is designed to cater to businesses at various stages of growth, from start-ups to those ready for export, specific training modules may be more applicable to businesses at a particular stage in their development.
- Commitment to Growth: The enterprise must show an interest and commitment to expanding and improving its operations, with a focus on accessing new markets and improving business competitiveness.
Application Process
The application process for SMERA is simple and designed to help MSMEs quickly access the training and resources they need.
Here are the steps involved:
- Registration at DTI Provincial Office
MSMEs can begin by registering at their local DTI Provincial Office or SME Center.During registration, they will be asked to provide basic information about their business, such as business name, owner details, and business registration documents. - Business Needs Assessment
After registration, an SME Counselor will assess the needs of the enterprise.This involves a diagnostic process to identify the specific areas where the business could benefit from training and development.The SME Counselor, with the help of industry experts, determines which training modules would be the most beneficial for the entrepreneur.
- Recommendation of Training Modules
Based on the business needs assessment, the SME Counselor will recommend specific training programs or modules.The entrepreneur will be informed about the schedule, location, and details of the sessions they need to attend. - Participation in Training
Once the recommended training modules have been identified, the entrepreneur attends the scheduled sessions.These training sessions are tailored to address the particular challenges and opportunities the business is facing. - Tracking Progress and Additional Support
After completing the initial training, the SME Counselor will continue to monitor the business’s progress.If further support is needed, such as additional training or one-on-one business counseling, the entrepreneur may be referred to other programs within the SMERA framework.
Impact on MSMEs
Since its launch, SMERA has had a positive impact on MSMEs across the Philippines.
The program has helped improve the competitiveness of many small businesses by providing them with the tools they need to thrive in a dynamic market.
Here are some of the key benefits MSMEs gain from SMERA:
- Enhanced Business Skills: Entrepreneurs are equipped with the necessary skills to manage and grow their businesses.
- Increased Access to Resources: MSMEs are connected to a wide network of partners who offer financial support, technical assistance, and mentorship.
- Job Creation and Economic Growth: By helping businesses grow, SMERA contributes to job creation and boosts local economies.
Video: DTI-NCRO SME Roving Academy: Learning Within Your Reach
SMERA offers a diverse range of programs and resources designed to meet the learning and development needs of individuals and organizations. Whether you are seeking to acquire new skills, enhance existing capabilities, or explore innovative approaches, SMERA provides the tools and support you need to succeed. The organization caters to a wide range of learning objectives, from technical skills to leadership development and business strategy. SMERA’s commitment to continuous learning empowers individuals and organizations to adapt to evolving demands and achieve their full potential.
Recent Updates
Boosting Basilan’s Economy: Congressman Hataman Meets with DTI
Congressman Mujiv Hataman, representing the lone district of Basilan, met with DTI Zamboanga City Provincial Director Grace C. Aduca to discuss ways to enhance economic programs in Isabela City, Basilan, and the entire Zamboanga Peninsula. The meeting highlighted the importance of collaboration between Congress and DTI to support local economies, particularly in areas like Isabela City, which relies heavily on agriculture and MSMEs. The discussion focused on leveraging DTI programs and schemes, such as the 7Ms of MSME development, the Negosyo Center, and the OTOP Philippines program, to empower local businesses and create opportunities for growth. The meeting aimed to identify specific areas where DTI programs can be tailored to address the unique needs of Isabela City and the Zamboanga Peninsula.
SMERA offers a diverse range of programs and resources designed to meet the learning and development needs of individuals and organizations. Whether you are seeking to acquire new skills, enhance existing capabilities, or explore innovative approaches, SMERA provides the tools and support you need to succeed. The organization caters to a wide range of learning objectives, from technical skills to leadership development and business strategy. SMERA’s commitment to continuous learning empowers individuals and organizations to adapt to evolving demands and achieve their full potential.
Conclusion
The SME Roving Academy (SMERA) is a valuable program that helps MSMEs in the Philippines grow and succeed.
Through its comprehensive training modules, collaborative approach, and commitment to bringing learning to every corner of the country, SMERA helps entrepreneurs overcome challenges and reach their business goals.
Whether you’re a start-up looking to build your business or an established MSME preparing for export, SMERA offers valuable opportunities for growth and success.