The Philippine Franchise Association (PFA) was founded to promote franchising as a tool for economic development and job creation in the Philippines.
It is the largest and premier franchise association for Filipino entrepreneurs.
Representing both homegrown and international franchise brands, the association plays a significant role in the country’s franchising industry.
Establishment and Purpose
The association was established as the voluntary self-regulating governing body for franchising in the Philippines.
Its mission is to promote franchising as a powerful tool for economic development and nation-building by developing its intrinsic benefits to create thousands of businesses and millions of jobs.
Vision and Goals
The PFA’s vision is for the Philippines to become the “Center for Franchise Development in Asia” by providing a gateway for the entry and export of world-class brands, products, and services.
The association aims to articulate and provide credible representation for the franchise industry on relevant issues.
Industry Significance
The Philippines is the 7th largest franchise market in the world and the largest in Southeast Asia.
The franchise sector contributes significantly to the country’s GDP, with food and beverage franchises being the largest contributor.
Membership and Scope
The PFA boasts a diverse membership base that includes micro to large enterprises.
Members come from various sectors such as food, retail, and services.
Homegrown brands like Jollibee and international giants are part of this robust network.
Members adhere to the Fair Franchising Standards (FFS), ensuring transparency and fairness in their business dealings.
This commitment to ethical practices helps maintain high standards across the franchising community in the Philippines.
Events and Activities
The Association is known for organizing major events that bring together franchise enthusiasts and industry leaders.
One of its flagship events is the Franchise Asia Philippines Expo.
This is Asia’s biggest franchise show, featuring over 700 brands.
The expo serves as a platform for entrepreneurs and aspiring franchisees to explore business opportunities.
It’s an excellent venue for networking, learning, and discovering the latest trends in the franchise industry.
Member Support
The PFA offers various resources and benefits to its members, including networking events, training programs, and representation with the government.
Association membership helps strengthen a brand’s credibility and provides support for franchise expansion in the Philippines.
Market Position
The Philippines holds a significant position in the global franchising market.
It is the 7th largest franchise market in the world and the largest in Southeast Asia.
The franchising sector contributes substantially to the country’s GDP.
Among the different sectors, food and beverage franchises are the biggest contributors.
This is driven by the Filipino population’s strong preference for dining out and trying new food concepts.
Market Trends
The growing middle class in the Philippines drives the market trends in franchising.
This demographic has a high propensity to spend on themselves and their families.
There’s a noticeable preference for American brands, with over 60% of foreign franchises in the Philippines being U.S. brands.
Local franchises are also making their mark internationally.
Brands like Jollibee have expanded globally, showcasing the potential of Filipino franchise concepts on the world stage.
Local Partnerships
For new U.S. brands entering the Philippine market, forming a partnership with a qualified local entity is essential.
A detailed marketing and business plan is fundamental for success.
These partnerships help foreign brands navigate the local market and cultural nuances.
Local franchises benefit from these collaborations by gaining access to established business practices and international standards.
Future Outlook
The Association anticipates a “Golden Age of Franchising” by 2025.
Significant events like the World Franchise Council Meeting and the Asia Pacific Franchise Confederation Meeting are set to support this growth.
These events will bring together global leaders in franchising, fostering innovation and collaboration.
The future looks bright for franchising in the Philippines, with ample opportunities for growth and expansion.
Support and Resources
PFA offers a wealth of resources to support its members.
These include webinars, training programs, and membership opportunities.
Entrepreneurs and franchisees can access these resources to gain valuable insights and skills.
The association also provides a platform for members to network, share experiences, and learn from industry experts.
Required Documents for PFA Membership
To apply for PFA membership, you’ll need the following documents:
- Company Profile: Detailed information about your business concept, franchise operations, and board of directors.
- Franchise Agreement: A copy of your franchise agreement that clearly outlines the responsibilities of both parties.
- Financial Statements: Recent financial statements of your company.
- Operations Manual: A comprehensive operations manual detailing procedures and systems.
- Franchisee Support Program: Description of the support program you offer to your franchisees.
- Franchise Offering Circular (FOC) or Franchise Disclosure Document (FDD): Document outlining all items shared with potential franchisees.
- Proof of Registration: Proof that your brand is registered with the Intellectual Property Office of the Philippines (IPOPHL).
Becoming a Member of the PFA
If you’re interested in becoming a member of the Philippine Franchise Association, here’s how you can join:
Membership Application Process
- Visit the PFA website and download the Membership Application Form.
- Fill out the form with all the required information about your company.
- This includes details on your business concept, franchise operations, and board of directors.
- Gather the necessary supporting documents such as company registration, financial statements, and references.
- Submit the completed application form and documents to the PFA Secretariat Office.
- You can submit them in person or via email to membershiprecruitment@pfa.org.ph or membership@pfa.org.ph.
Membership Types and Benefits
The Association offers different membership categories:
- Regular Membership for franchise brands
- Associate Membership for service providers
- Affiliate Membership for aspiring franchisees
Key benefits of PFA membership include:
- Participation in the annual Franchise Asia Philippines Expo
- Access to networking events, training programs, and resources
- Inclusion in the PFA Members’ Directory
- Representation and advocacy for the franchise industry
Membership Approval
Once your application is received, it will be reviewed by the PFA Secretariat.
They may request additional information or documents if needed.
The application is then presented to the PFA Board of Trustees for approval.
Upon approval, you will be notified and can start enjoying the benefits of being a PFA member.
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PFA’s Franchise Finder
The PFA’s Franchise Finder is a feature on their website that allows you to explore franchising opportunities that match your goals, resources, and passions.
As the country’s largest franchising association, the PFA is in a position to connect you with the best franchise companies in the Philippines. Check out the list here.
How to Navigate
The PFA Franchise Finder page is designed to help you explore and discover franchising opportunities that suit your interests and financial capabilities.
Here’s how you can effectively navigate the page:
Filter by Sector
On the left side of the page, you’ll find a “Filter by Sector” option.
You can choose to view franchises by specific sectors such as:
- Food
- Service
- Retail
This allows you to narrow down the franchise options to those that align with your business interests.
Investment Level
Under the “Filter by Sector” option, there’s an “Investment Level” filter.
This feature lets you sort franchises based on your budget, ensuring you find opportunities that match your financial resources.
Franchise Listings
In the main section, you’ll see various franchise listings.
Each listing includes the franchise name, logo, and the required investment amount.
For example:
- ATE RICA’S BACSILOG – ₱554,000.00
- BAKERS PH – ₱1,730,000.00
- BBQ BOB – ₱650,000.00
Sorting Options
On the top right, there’s a “Sort by” dropdown menu.
You can sort the franchise listings based on different criteria to help you find the most relevant options.
Download PFA Members’ Directory
You can also download the PFA Members’ Directory using the link provided at the top of the page.
This directory offers detailed information about all members and their franchise opportunities.
Exploring Franchise Details
Clicking on a franchise listing will typically provide more detailed information about the franchise, including business concept, operations, and contact details.
This helps you make an informed decision about which franchise opportunity is right for you.
By utilizing these features, you can efficiently navigate the Franchise Finder page and find the best franchising opportunities that meet your goals and resources.
PFA Webinars
The Philippine Franchise Association offers a series of informative and interactive webinars to support its members and the broader franchise community.
These webinars cover a range of topics related to running a successful franchise business. Check out the upcoming events for the current year on this page.
How to Navigate
The Events page provides comprehensive information on various events organized by the Philippine Franchise Association.
Here’s how to navigate the page:
Event Categories
When you pull up the drop-down menu under the Events tab, you’ll see a list of event categories such as:
- Franchise Asia Philippines
- Training Thursdays
- The Franchisee Summit
- NxtGen in Franchising
- Certified Franchise Executive Program
- Franchise Excellence Awards
- Regional Expos / Business Matching
Detailed Event Information
Click on any event category to view detailed information about upcoming events, including dates, locations, and descriptions.
Video: How to Invest in the Right Franchise Webinar
The PFA 2020 event titled “How to Invest in the Right Franchise Webinar” offers a valuable opportunity for individuals interested in franchising. Attendees can learn about franchise packages and special offers from renowned brands like Angel’s Pizza, Bayad Center, Chatime, and others. This webinar provides insights into the franchising industry and guides participants on making informed investment decisions in the franchising sector.
Conclusion
The Philippine Franchise Association is a cornerstone of the franchising industry in the Philippines.
It provides invaluable support, resources, and networking opportunities for both local and international brands.
As the association anticipates a thriving future for franchising, joining this esteemed association can be a strategic move for entrepreneurs and businesses looking to expand in the Philippines and beyond.
Whether you’re an established brand or an aspiring franchisee, the PFA offers a platform to grow, learn, and succeed in the dynamic world of franchising.