What is the KADIWA Program by Department of Agriculture

KADIWA is a landmark program led by the Department of Agriculture in the Philippines, aimed at fortifying the farm-to-market supply chain by directly linking local producers with consumers. 

This program primarily supports local farmers and fisherfolk, enabling them to sell their products directly to consumers without the need for intermediaries, thus ensuring both higher profits for producers and lower prices for consumers. 

The program also includes various platforms like KADIWA Retail Selling, On-wheels, Express, and E-KADIWA, which facilitate easy access to fresh, quality, and affordable agricultural products. 

In addition to enhancing food security, particularly during crises like the COVID-19 pandemic, the program is expanding to include more outlets and innovative strategies to support local farmers more effectively.

KADIWA ng Pangulo
Credits: KADIWA ng Pangulo / Facebook

Introduction to KADIWA

KADIWA is a strategic marketing effort of the Department of Agriculture in the Philippines, designed to strengthen the connection between local producers and consumers, enhancing the farm-to-market supply chain. 

This program not only supports local farmers and fisherfolk by providing them a direct channel to sell their products but also ensures that consumers have access to fresh, quality, and affordable agricultural products.

Direct Selling and Its Advantages

One of the core components of KADIWA is the elimination of middlemen from the supply chain. 

This model allows local producers to sell their products directly to consumers, bypassing the traditional layers of marketing that often reduce their earnings. 

This direct selling approach results in higher profits for farmers and lower prices for consumers, making it a win-win situation.

Stabilizing Prices and Supply During Crises

During the COVID-19 pandemic, KADIWA was instrumental in stabilizing food prices and ensuring the availability of essential commodities amid severe disruptions caused by community lockdowns. 

This role was essential in maintaining food security in urban areas, especially in Metro Manila, where access to fresh produce was significantly impacted.

Expanded Platforms for Accessibility

KADIWA has grown to include several innovative platforms to extend its reach and effectiveness:

  • KADIWA Retail Selling: This setup allows suppliers to sell directly to consumers in designated areas, which can be facilitated by requests from government offices, local government units (LGUs), and the private sector.
  • KADIWA On-wheels: A mobile market brings fresh produce directly to communities and barangays, making it easier for residents to access essential goods.
  • KADIWA Express: This service partners with the private sector and LGUs to transport and distribute fresh produce from Agri-Pinoy Centers directly to drop-off points throughout Metro Manila.
  • E-Kadiwa: An online platform that connects producers and consumers digitally, allowing for the purchase of agricultural products at controlled prices.

Future Enhancements and Expansion

The Department of Agriculture is committed to expanding the program, aiming to establish more outlets across Metro Manila and beyond. 

This expansion will focus on enhancing the availability of affordable agri-fishery products, supporting more local farmers, and improving food security. 

The program also includes innovative strategies such as financial grants to empower farmers and associations, making them more capable and efficient suppliers.

kadiwa 2023
Credits: KADIWA ng Pangulo / Facebook

Presidential Support and Long-Term Goals

President Ferdinand “Bongbong” Marcos, Jr. has expressed strong support for KADIWA, emphasizing its importance in his administration’s strategy to lower food prices and improve agricultural productivity. 

The president’s vision includes expanding KADIWA to every barangay, facilitating better access to affordable food products for all Filipinos and integrating the program with other food supply chain improvements.

How to Avail of Products from KADIWA

Accessing the fresh and affordable products offered through KADIWA is straightforward, catering to the convenience of Filipino consumers while supporting local farmers. 

Whether you’re looking for fresh produce, rice, or seafood, KADIWA offers several platforms to accommodate your needs. 

kadiwa banner
Credits: KADIWA ng Pangulo / Facebook

Here’s how you can avail of these products:

1. Visiting KADIWA Retail Locations

KADIWA has numerous retail locations set up across various parts of the Philippines, especially in urban areas like Metro Manila. 

These outlets are frequently located in accessible public places such as community centers, government office grounds, and other central locations. 

To find the nearest KADIWA retail outlet, you can:

  • Check the Local Government Announcements: LGUs often announce the schedules and locations of KADIWA retail operations in their area through their official websites or social media pages.
  • Visit the Department of Agriculture’s Website: The DA regularly updates information about KADIWA locations and schedules across the country.

2. KADIWA On-wheels

For those residing in more remote areas or communities not regularly served by static retail outlets, the KADIWA On-wheels program offers a convenient alternative. 

This mobile market brings the products directly to barangays, ensuring residents have access without the need to travel far. Keep an eye out for:

  • Community Bulletin Boards: Information about when the KADIWA On-wheels will be visiting your community is often posted on local bulletin boards or announced at community gatherings.
  • Barangay Social Media Pages: Many barangays use their social media platforms to inform residents about upcoming KADIWA On-wheels schedules.

3. Ordering through E-KADIWA

E-KADIWA brings the convenience of online shopping to the agricultural sector. 

This digital platform allows you to browse and purchase a variety of agricultural products at reasonable prices. 

To use E-KADIWA:

  • Visit the E-KADIWA Website: Create an account and browse through the available products. The platform is designed to be user-friendly, providing detailed descriptions and prices for each item.
  • Select and Order: Once you’ve selected your products, you can place an order online. Payment methods and delivery options are clearly outlined, making the process as smooth as possible.

Participating in Special KADIWA Events

The Department of Agriculture and various LGUs periodically organize special KADIWA events such as fairs and seasonal markets. 

These events often feature additional products and sometimes offer promotional prices. To participate:

  • Stay Updated with DA and LGU Announcements: These events are usually well-publicized in advance through various media outlets including radio, newspapers, and online platforms.

By utilizing these platforms, you can directly contribute to the livelihood of local farmers while ensuring your household has access to nutritious and fresh products. 

KADIWA’s diverse options for purchasing make it adaptable to different needs and preferences, reaffirming its commitment to enhancing food security and supporting agricultural development in the Philippines.

Video: PBBM: Tuloy-tuloy ang Kadiwa stores basta walang problema sa produksyon ng… | UB

The Kadiwa stores, under the leadership of PBBM, will continue to operate smoothly, as long as there are no disruptions in agricultural product production.

This guarantees a consistent and reliable source of fresh produce for consumers, fostering food security and supporting local farmers.



KADIWA is more than just a marketing strategy; it is a comprehensive approach to enhancing the Philippine agricultural landscape. 

By supporting this program, we are not only helping local farmers gain fair prices for their labor but also ensuring that all Filipinos have access to affordable, fresh, and nutritious food. 

It’s a sustainable model that promotes economic stability, community resilience, and national growth. 

Let’s continue to support and expand KADIWA, nurturing a future where food security and agricultural prosperity go hand in hand.

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